Wednesday, July 11, 2007

Call 800-469-6391

Man, have you noticed how radio commercials are going over the top by repeating the phone number over and over? It used to be they repeated the number twice, then three times, then four, and now some commercials say the number FIVE times! There must be some study someplace that says the more you repeat the number, the better the ad pulls. I tell you, it sure backfires on me. I soon as I start to hear "call one eight hundred four six nine six three nine one, that's one eight hundred...", off goes the radio. Some are even like rapid gun fire in my ears - "call 8-8-8 .... 8-8-8 ... 8-8-8".

Is this really supposed to make me call them more than if they just said the number once? I mean, why not just have an ad like "by your dream home now, call 800-469-6391..." and just repeat the number for as long as the commercial lasts? If two is good, and five is better, why not twenty?

Maybe it's just me, I don't know. Does this kind of repetition really work? If it works for you, then give me call at 800-four six nine, six three nine one, that's 800-469-6391. Did you know that my number spells out 800-four MY NEW one? Call now, 800-469-6391, that's 800-469-6391.

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