How to Sell a Home

Sell home in San DiegoMost people want to sell a home for the most money possible, in the least amount of time, and with minimal hassles. The information in this section will help you achieve that result.

I’m Dennis Kaiser a real estate agent in San Diego, CA and I offer top-of-the-line real estate service that will sell your home for the most money possible, in the shortest amount of time, and with the least inconvenience to you.

Real Estate Agent in San Diego, CA

Why should you hire me? Here are three reasons:

1. Better results

Our results prove that our marketing plan works to your benefit – for the last two years our marketing time has been 27 days, while the average for all agents is 47 days. Our average list to sales price ratio is 97.7%, while the average agent gets 95.7% of list price.

On a $750,000 house, that 2% difference means $15,000 more in your pocket.

2. Better marketing

Of course we do all the usual things real estate agents do, such as

  • Put your home in the MLS
  • Install a sign and a lockbox
  • Make fliers
  • And possibly do some open houses.

Now we take that to the next level by adding more value.

  • We’ll help you stage the home so it looks its best
  • We’ll have laser printed full color fliers inside and outside the house.
  • We’ll create a custom website, using your home’s address as the domain name. This web address will be on a custom rider on your sign, so anyone driving by can write it down. Once they get home, they can see full MLS information on your property, a slideshow highlighting its best features and the benefits of living in your neighborhood, a street map, an aerial map, and full school and demographic information for your community. Demographic information includes income, population, age breakdown, education level, type of employment in the area, homeowners vs renters, crime statistics, weather information, and a list of local churches.

Everything anyone might want to know to help them choose to buy your home will be available 24 hours a day, 7 days a week.
There’s more!

  • We upload the slideshow to the MLS so all the agents can see it without even knowing about your website. We pioneered this technique, and we had to negotiate with the MLS and set up custom domains so they would allow it. But now you can see beautiful high resolution images of your home and neighborhood, all set to music, right on the MLS.
  • Since most home buyers begin their home search on the Internet, we make sure that your home is highly visible on the web. Full color fliers will be posted weekly on Craigslist, Facebook, Front Door, Google Base, Oodle, Trulia, Twitter, Zillow and more.
  • And we also generate buyers from our other websites, realestatelibrary.com, carlsbadhome.com, and seniorsandiego.com, all targeted towards finding not just ANY buyer, but that buyer who will pay the most for your home.

So that’s the plan, and we’ve worked very hard to make it the best available. The good news is that all of this time, energy, money, and over 22 years experience that we will bring to bear on the marketing your home doesn’t cost any more than if you had listed with an agent who might just put your house in the MLS and hope it sells.

3. Better advice

I’ve been working full time in this business eating, breathing, and sleeping it in my workaholic way for the past 25 years. You can be sure I won’t be making any rookie mistakes on your transaction.

I’ve seen people make the mistake of selling when they shouldn’t have. Tens or hundreds of thousands can be lost by making the wrong real estate move, and it’s my job to make sure that you don’t. Sometimes in this business we’ll see a situation where the client is worse off after selling than before, and we say to ourselves, “Where the heck was their agent? It looks like he took the listing just to make a buck.” I promise to advise you NOT to sell if that’s the best thing for you, even though it means I make no commission.

I believe I should diagnose before I prescribe, so when we meet I’ll be asking you some questions about your situation before giving you advice. If you’re thinking of selling, the answers may have a significant bearing on your decision. Here’s some examples of questions a competent agent will ask you:

  • When did you buy this property?
  • How long have you lived in the home?
  • What is your approximate equity?
  • Does IRS rule 121 apply?
  • Did you 1031 exchange into the home?
  • Will there be any recapture of depreciation?
  • Can you take advantage of Propositions 60 or 90?
  • Will there be California state withholding tax on the sale?
  • If you’re planning on moving out of the area, is there a possibility of moving back?
  • Have you refinanced since you purchased?
  • Do you have a Home Equity Line Of Credit?
  • Are there any soft or hard prepayment penalties?
  • Do you have a trust?
  • Do you own any other real estate?
  • Have you considered a Home Equity Conversion Mortgage?
  • Does anyone have any unrecorded interests in this property?

After hundreds of client transactions and buying and selling many investment properties of my own, I’ve learned what to look for. But more importantly, I take my fiduciary obligation seriously. That means I will put your best interests above my own, and I will care about you like I would care about my own family.

So you should hire me because you’ll get a better diagnosis, a better marketing plan, and a better result.

I’m looking forward to helping you achieve your real estate goals! Feel free to call me for a no-cost, no-obligation analysis at 760-889-2272.

Real Estate Agent Comparison Chart

Print out this handy guide to compare real estate agents you’re interviewing!

Dennis Kaiser
Other agent
Other agent
Certified Residential Specialist (CRS)
Yes
Certified Distressed Property Expert (CDPE)
Yes
E-PRO designation
Yes
Real estate broker’s license
Yes
Years of full-time experience
22
Average market time
27 days
Average sale price/list price ratio
99.2%
EDS Relocation Accredited broker
Yes
Published author and UCSD speaker
Yes
Provides list of references
Yes
Active real estate investor
Yes
Creates & explains Total Market Overview
Yes
Interprets the Market Absorption Rate
Yes
Strategies for generating multiple offers
Yes
Offers fix-up advice to get top dollar
Yes
Multiple photos in MLS immediately
Yes
Agent personally gets all sign calls
Yes
Color fliers in the house & on the sign
Yes
Customized website / domain name for the property
Yes
Immediate E-mail to active buyers
Yes
Advanced training in negotiation
Yes
Team member who only handles escrows
Yes
Escrow checklist to head off problems
Yes
Cancellation guarantee
Yes
Color fliers on Craigslist, etc.
Yes
Member – San Diego MLS
Yes
Member – Riverside County MLS
Yes
Your house SOLD For the Most amount of money,In the Least amount of time,With the Minimum amount of hassles!
Yes!

14 Powerful Questions to Ask a Real Estate Agent in San Diego
Before You Sign Anything

There are many questions to ask new real estate agents before you agree to anything. Below are the questions to ask in order to find the best real estate agent in San Diego or any city for that matter.

  1. What is your guarantee?
  2. What do you do besides put the house in the MLS and wait?
  3. Do you personally answer all phone calls on the property?
  4. Can we cancel the listing if we’re not happy?
  5. Do you have a personal assistant?
  6. If you don’t call me back within 24 hours will you take $50 off the escrow?
  7. May I see your resume?
  8. What systems do you have in place that will keep you in constant contact with me during the listing and the transaction?
  9. Are you fully automated with your own personal computer, cell phone, copier, scanner, voice mail, etc.?
  10. What is your average market time vs. other agents’ average market time?
  11. What professional designations do you have?
  12. Can you give me a list of your clients who have closed escrow and can I call them?
  13. Why are you personally motivated to sell my house?
  14. Why should I list with you rather than any other agent who is calling on me?